Data is the foundation of successful direct marketing campaigns. Adrel create and maintain clients' databases, realising their potential as powerful marketing assets. We therefore offer a comprehensive range of facilities to enhance the effectiveness and efficiency of our clients' campaigns.
List provision and database profiling |
Database cleansing |
Consumer Lists
| You are able to make selections based upon the following criteria. |
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| Selections based on: |
| Geography |
| Postal Area |
| Postal District |
| Postcode Sector |
| TV region |
| County |
| London regions |
| Radio Stations regions |
| Personal Information |
| Gender and Marital Status |
| Estimated Age Bands |
| Household information |
| Household Type |
| Estimated Household Income Bands |
| Estimated Length of Residence Bands |
| Modelled Data |
| Mosaic |
| Financial Mosaic |
| Financial Strategy Segments |
| Touchpoint Segments |
| Scotland Mosaic |
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Business lists
| National Business Database provides access to 1.6 million business records. Business lists can be selected using variables such as geography and then refined using selections such as company size, business activity and number of employees. |
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| Selections based on: |
| Geography |
| Postal Area |
| Postal District |
| Town |
| County |
| Activity |
| Activity at site |
| 1980/1992 SIC code main categories |
| 1980/1992 SIC detailed description |
| Business information |
| Legal Status |
| Year of Incorporation |
| Number of employees at site |
| Head Office Indicator |
| SoHo |
| Actual or estimated turnover |
| Banded turnover |
| Job Function |
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| De-duplication |
| Check against deceased registers |
| Verify correct address against Royal Mail Postal Address File (PAF) |
| Completion of part address |
| New addresses |
| Mail Preference Service |
| Gone aways |
| Amend text case style |
| Spell check |
| Add in salutation (e.g. Dear Mr/Mrs/Dr etc) |
| Append telephone numbers |
Database creation |
| Identifying the information to capture |
| Capture information from marketing campaigns. |
| Build up a profile for future campaigns. |
| Profile existing databases |
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| All client databases managed by us are covered by our registration under the Data Protection Act. |
